Academic Paper |
[1] Chunyu Li*, Geng Cui, and Ling Peng (2017), ¡°The signaling effect of management response in engaging customers: A study of the hotel industry,¡± Tourism Management, 62 (Oct), 42-53. [2] Chunyu Li*, Ling Peng, and Geng Cui (2017), ¡°Picking Winners: New Product Concept Testing With The Item Response Theory,¡± International Journal of Market Research, 59 (3). [3] Peng, Ling, Geng Cui, Mengzhou Zhuang, and Chunyu Li (2016), ¡°Consumer Perceptions of Online Review Deceptions: An Empirical Study in China,¡± Journal of Consumer Marketing, 33 (4), 269-280. [4] Peng, Ling, Geng Cui and Chunyu Li (2013), ¡°The Comparative Impact of Critics and Consumers: Applying the Generalizability Theory to Online Movie Ratings,¡± International Journal of Market Research, 55 (3): 67-90. [5] Peng, Ling, Chunyu Li and Xiang Wan (2012), ¡°A Framework for Optimizing the Cost and Performance of Concept Testing,¡± Journal of Marketing Management, 28 (7/8): 1000-1013. [6] Peng, Ling, Geng Cui, and Chunyu Li (2012), ¡°Individual Differences in Consumer Responses to Traditional versus Virtual Concept Testing,¡± Journal of Product & Brand Management, 21 (3), 167-175. |
