Hu Xiaohong-School of Business

Personal Information	Name: HU Xiaohong Gender: Female Native place: Kaifeng, Henan Nationality: Han
Research Orientation	Consumer behavior and nonprofit marketing
Courses Taught	PhD: Master: Bachelor: Marketing Research, Social and Nonprofit Marketing, Marketing, Branding Management, Consumer Behavior
Education	PhD: PhD in Management, Sun Yat-Sen University, 2007 Master: Mater of Law, Sun Yat-Sen University, 1999 Bachelor: Bachelor of Engineering, Xi’an Jiaotong University, 1992
Work Experience	Used to work in manufacturing company, trading company, and communication company, has practical experience in product design, quality control, service marketing and management, corporate consultancy etc. Has been working for the School of Business in Guangdong University of Foreign Studies since July 2007.
Academic Paper	WANG Xiuzhi, HU Xiaohong, YANG Xiaoyan. (2017), Impact of Underdog Perception of Nonprofit Organization on the Donors, Social Work and Research, vol.17, no.1, January, pp.12-17. HU Xiaohong & LI Xinchun. (2012), Principles of Scientific Management: Theoretical Reflection and Critical Reality, Chinese Journal of Management, vol.9, no.5, May 1, pp.658-670. Hu Xiaohong, Social Influence Factors on Teenagers’ Attitudes to Brands, Journal of Sun Yat-sen University (Social Science Edition), May. HU Xiaohong. (2009), Study on the Influence of Family Communication Patterns on Teenagers’ Attitudes to Brands, Nankai Business Review, April, pp.36-43. HU Xiaohong, LI Xinchun. (2009), Entrepreneurial Guide for Family-owned Businesses and Business Growth, Academic Research, April, pp.79-82. HU Xiaohong. (2011), Service Branding: New Journey for E-commerce Companies, Sales and Marketing (management version), March. HU Xiaohong. (2011), New Business Opportunities under the Consumer Groups Differentiation, Sales and Marketing (management version), April. HU Xiaohong, YANG Xiaoyan. (2009), Stimulate Students' Creative Thinking Through Competitive Relationships, Henan Science & Technology, early June, pp.42-43. YANG Xiaoyan, HU Xiaohong. (2008), Study on the Influence of Green Certification on Brand Trust and Purchase Intention, International Economics and Trade Research, no.12, pp.66. HU Xiaohong, FEI Fei. (2008), Walk-off of Entrepreneurial Leaders and Conflict with Successor: from XIE Ruilin to TSL, Journal of Management Case Studies, December. LI Xinchun, YANG Xueru, Jiang Yuexin, HU Xiaohong. (2008), Internal Ownership and Enterprise Value: The Study on Private Listed Companies in China, Economic Research, no. 11.
Monograph and Teaching Materials	HU Xiaohong, Michael Solomon,LU Taihong, YANG Xiaoyan,(2014), Consumer Behavior (version 10),China Renmin University Press, January 2014. HU Xiaohong. (2008), The Three-factor Relationship Model Study of the Youth’s Attitudes to Brands,Economic Science Press, December. Li Xinchun, Hu Xiaohong, Jiang Yuexin. (2008), Development and Familization Management of the Private Sector: The Empirical and Case Studies of The Pearl River Delta, Economic Science Press, March.
Research Projects	Has been the researcher (including leading researcher) of 4 projects of ministry of education and provincial and deputy provincial levels. Teenagers Internet Consumption Behavior Research: Based on Social Network Analysis, a project supported by Guangdong Planning Office of Philosophy and Social Science, 2010. “Made in Guangdong ” in Global Value Chain: International Competitiveness and Strategic Transformation, a project supported by Guangdong Natural Scientific Foundation, 2013.
Social Part-time Job	Part-time researcher of Guangdong Social Organization Research Center Researcher of Marketing Research Center of China
Consultancy Projects	Study on Preceding Issues of Company Social Marketing, 211 project
Contact	Office address: Room 358, School of Business, Guangdong University of Foreign Studies, Guangzhou Higher Education Mega Center Tel: 020-39328561 E-mail: huxiaohong@mail.gdufs.edu.cn