Yuan Jing-School of Business

Personal

Information

Name: Yuan Jing

Gender: Female

Date of Birth: March, 1978

Nationality: Kaifeng, Henan Province

Ethnicity: Ethnic Han

Research

Direction

Enterprise Internationalization, Global Value Chain

Teaching

Courses

Undergraduates: Logistics Management, International Purchasing Management, Enterprise Behavior Simulation

Graduates: International Enterprise Management

Education

PhD: Sun Yet-sun University, Business Management

Bachelor: Wuhan University, Electrical Engineering

Working

Experience

2007.8-now Guangdong University of Foreign Studies

2000.7-2002.8, Kaifeng Power Grid Company

Research

Outputs

Academic publications:

1. Yuan Jing, Mao Yunshi. Vertical Inter-firm Relational Governance and

Sourcing Strategy Changing of Japanese Automobile Manufacturers, China Management Studies, 2007.

2. Yuan Jing,Sun Jingwu. An Empirical Study on the Operational Strategy of Foreign Retail Enterprises in China, Commercial Times, 2007.

3. Yuan Jing, Wu Yao. Knowledge Introduction and Absorption of Small and Medium - sized Enterprises by the Combination of Production, Teaching and Research, Forum on Science and Technology in China. 2009

4. Yuan Jing, Wu Yao. Study on Restriction Factors of SME-University

Interactions, Science -Technology and Management. 2009

5. Yuan Jing. Fertile Soil for Innovation of High-Tech Enterprises: Taiwan

Tainan Science Park, Chinese Enterprises: Transforming and Upgrading,

Sun Yet-sun University Press, 2009.

6. Mao Yunshi, Yuan Jing. Operation and Management of International

Enterprises, Sun Yet-sun University Press, 2010.

7. Yuan Jing, Mao Yunshi. An Empirical Study on Contract Governance and Relationship Governance of Vertical Trading in Industry Chain, Academic Research, 2011.

8. Yuan Jing. The Determinant of Relational Governance in Vertical

Transactions in Transition Economy: A Comparative Analysis between

Local Suppliers and Foreign Suppliers, International Economics and Trade Research, 2011.

9. Yuan Jing, Mao Yunshi. Determinants of Contractual Governance in

Vertical Transaction in Transition Economy—The Moderating Effect of

Industrial and Institutional Environment, Soft Science, 2012.

10. Yuan Jing. Discussion on the Mode of "Enterprise Business Simulation" Course in Cross-Discipline Construction of Economic Management in

Universities, Coastal Enterprises and Science & Technology, 2012.

11. Liu Yangchun, Li Tian and Yuan Jing(Corresponding author). (2014) The effect of born International’s international strategies on its

subsequent development: taking the accumulated overseas market

resources as the moderating effects. Anthropologist, Vol.17, No.3,

pp.687-700.

Publishing

Books

1. Mao Yunshi, Yuan Jing. Operation and Management of International

Enterprises, Sun Yet-sun University Press, 2010.

2. Yuan Jing, Liu Yinjun, Lai Lei. Sand Table Simulation of Business

Management- Basic Operation, Knowledge Expanding and Ability

Improvement, China Machine Press, 2014

Research

Projects

Project Leader:

1. Research on Global Value Chain, Domestic Value Chain Governance and Upgrading Path of Guangdong Enterprise, Guangzhou Philosophy and Social Sciences Development "Eleventh Five-Year Plan" 2010 Project. (project

number: 10Q14)

2. Research on Logistics Capability, Logistics Outsourcing and Performance

of B2C E-Commerce Enterprises, School-Level Project of Guangdong

University of Foreign Studies.

3. A Study on the Management of OEM, knowledge acquisition and

upgrading of OEM in Post-Financial-Crisis era, A Seeding Project from the

Education Department of Guangdong Province, 2012

4. Research on the Upgrading Path of Guangdong Labor-intensive EnterprisesBased on Interaction between Global Value Chain and Domestic Value

Chain, 2012 Guangdong Philosophy and Social Science "Twelfth Five-Year

Plan” Project. (project number: GD12YGL0)

5. Multi-value Chain Embedding and Transforming and Upgrading of

Labor-intensive Enterprise- A Comparative Study Based on the Pearl River

Delta and Yangtze River Delta, Youth Project of Ministry of Education

Planning Program 2013. (project number: 13YJC630214)

6. Research on Network Characteristics, Learning Mechanism and

Technological Innovation Ability of Automobile Manufacturing Industry inGuangdong Province, Guangdong Soft Science Joint Fund Project 2013.

(project number: 2012RL50506006)

Teaching and Research

Achievements

Teaching Reform Program:

1. Responsible for School-Level Key Project-- Research on the Mode and

Method of Setting up Interdisciplinary Course Business Operation Simulation

2. Responsible for School-Level Project--Application of Supply Chain

Management Sandbox in the Teaching of Logistics Management Major

Textbooks:

1. Yuan Jing, Liu Yinjun, Lai Lei. Sand Table Simulation of Business

Management- Basic Operation, Knowledge Expanding and Ability

Improvement, China Machine Press, 2014

Awards

and Others

1. Advance Individual 2012-2013 Guangdong University of Foreign Studies

Outstanding Mentor for Undergraduates 2011-2012

School-level Training Target for the Seventh Qian Bai Shi Project

2. Excellent Teaching First Prize 2012

Excellent Teaching Second Prize 2013

Excellent Teaching Second Prize 2014

3. Guiding Students Participating in Logistics Major Related Competition and Won Prizes:

The fourth National Logistics Design Competition for University Students Anji Cup, Second Prize

The First Guangdong Logistics Design Competition for University Students Changfengwang Cup, Excellence Award

The Ninth National Sand Table Simulation Operation Competition for

University Students Yonyou Sentao Cup, Third Prize

The Seventh Guangdong ERP Sand Table Simulation Contest University

Students Yonyou Cup, Excellence Award

Contact

Address: School of Business, Guangdong University of Foreign Studies,

Guangzhou Higher Education Mega Center, Guangzhou, China.

E-mail: yuanjmail@126.com