Personal Information      

Gender: Male      

Birth:  1970.5        

Nationality: the Han nationality      

Research Interests: Brand Management, Consumer Behavior, Marketing Strategy      

Courses Taught      

Master:   the Research on Marketing Management, the Principle of Marketing        

Bachelor:      

       Brand Management, Consumer Behavior, Marketing ,        

       Service Marketing, Marketing Ethics, Marketing Research.        

Educational History      

PhD:  Sun Yat-Sen University

Master: Zhongnan University of Economics and Law      

Bachelor: University of Science and Technology Liaoning      

Work      

Experience      

1994-1996: Hainan Corporation of Steel and Iron      

2002-up to now：Guangdong University of Foreign Studies      

Publications& Projects      

Representative Research Publications:      

1.         the Multinational Corporation's  Brand strategy in China.        

2.         A  Research on the Structure and the Formation Reason of Brand Culture of Guangdong Time-Honored Brand        

3.         Brand  Anthropomorphize        

Active Projects as Principle Investigator:      

1、              A  Research on the Green Consumer Behavior  in Guangdong          

Contact      

Address：Room 364, the Office building, Guangdong University of Foreign Studies, Higher Education Mega Center, Guangzhou, P.R.China.

Telephone：39328097      

Mobile：18820001010      

E-mail：zhm606@hotmail.com